The Magic
Shields Story
A Story Begins
From Motorcycle Racing to Fall
Protection A Story of Innovation, Impact, and Care
When Magic Shields Founder and CEO Hiroshi Shimomura was working as an engineer with the factory racing team at Yamaha Motor, his world revolved around precision, speed, and survival. He helped develop technologies that allowed elite motorcycle racers to land safely from enormous jumps — trusting that the right engineering could absorb shock, reduce injury, and preserve performance.
What he didn’t know at the time was that this same approach — distribute force, soften impact, protect the body — would one day help protect older adults from fall-related injuries that often lead to irreversible health decline.
Inspired by Tradition,
Engineered for the Future
Hiroshi’s curiosity led him beyond the racetrack and into the world of traditional Japanese ingenuity. He studied Mizugumo (水蜘蛛) — an ancient ninja technology that allowed people to walk on swamps by distributing body weight evenly. This principle of surface distribution would become a cornerstone of the material science behind Magic Shields’ patented flooring.
Combining his racing background with time-tested ideas of weight balance and pressure distribution, Hiroshi developed a completely new type of flooring: soft only when needed — like magic.
The Magic Shields Mat — Soft Only When You Fall
The result of years of research and development, Magic Shields is a breakthrough floor system designed to cushion falls only at the moment of impact — allowing users to walk, roll, or stand freely without noticing any difference during normal movement underfoot.
This innovation tackles one of the most persistent and devastating problems in healthcare, particularly among the elderly: hip, wrist, and forearm fractures from falls, as well as head injuries.
Magic Shield’s Mission
Every aspect of our work is rooted in this simple but powerful belief. We envision a society where no one becomes permanently disabled by a single misstep. Where families are spared the emotional and financial toll of caregiving caused by preventable injury. Where elders can age in place with dignity, safety, and freedom.
Our Track Record of Fall
Protection
Over 1,000 care facilities around the world already use Magic Shields technology.
Recognized by Good Design Award, J-Startup, and Microsoft for Startups.
Proven to reduce the risk of serious fall-related injuries in high-risk settings.
Now available in the United States — supporting a new generation of technology focused on preventing fractures and other serious injuries from falling.
Integrity
Honesty in design, science, and service
Inclusivity
We create solutions for all, not just the able.
Innovation
We don’t wait for the future. We build it.
We’re guided by three simple principles
From Japan to the World
Founded in 2019, Magic Shields is headquartered in Hamamatsu City, Shizuoka, Japan — a city known for both its industrial ingenuity and natural beauty. With support from investors, researchers, and partners in healthcare, we’re now expanding our mission globally.
